India’s sports story is no longer just about winning medals, lifting trophies, or filling stadiums. It is increasingly a business story—one involving broadcasters, sponsors, technology companies, athletes, advertisers, leagues, local academies, and millions of fans. The scale is significant. GroupM’s 2025 Sporting Nation report estimated the Indian sports sponsorship industry...

There was a time when running in India was mostly associated with professional athletes or school sports days. Today, the picture has changed dramatically. Every weekend, thousands of people gather before sunrise in cities like Mumbai, Delhi, Bengaluru, Hyderabad, and Chennai to participate in marathons, half-marathons, and community runs. From college students and working...