Introduction Analyzing customer behavior helps businesses understand buying preferences, improve customer experiences, and identify opportunities for growth. Customers generate valuable data through purchases, website visits, marketing interactions, and repeat transactions. Turning this information into meaningful insights, however, can be challenging when data is scattered across multiple...

Power BI is a powerful data visualization and business intelligence tool that helps turn raw data into meaningful insights. It allows users to create interactive dashboards, reports, and charts to understand business performance and make better decisions. At Fita Academy, learners can gain practical knowledge of Power BI, including data cleaning, report creation, and dashboard development. This...