A GEO content strategy focuses on creating clear, accurate, relevant, and well-structured information that generative artificial intelligence systems can understand and potentially reference in their answers. As users increasingly rely on platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity to find information, businesses need to rethink how they create and organize website...

Search engine optimisation has traditionally focused on achieving the number-one position on Google. Businesses invested in keyword research, backlinks and quality content to improve rankings and attract organic traffic. However, search behaviour is changing with the growth of AI-powered search experiences. Users can now receive summaries, recommendations and direct answers through tools such...